Hey.
I thought that you might find this website interesting:
http://www.claritas.com/MyBestSegments/Default.jsp?ID=20&SubID=&pageName=ZIP%2BCode%2BLook-upI am pretty sure that it is for advertising market research, but I had a lot of fun messing around with it, so I thought you might too.
The deal is, you enter in your zip code and they tell you the segments of the population that live in your area.
An example:When I entered in my current zip code, I got 5 segments of the population. Here is one
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Suburban Pioneers represents one of the nation's eclectic
lifestyles, a mix of young singles, recent divorcees,
and single parents who have moved into older,
inner-ring suburbs. They live in aging homes and garden-style
apartment buildings, where the jobs are blue collar
and the money is tight.
But what unites these residents--a diverse mix of whites,
Hispanics, and African-Americans--is a working-class
sensibility and an appreciation for their off-the-beaten-track
neighborhoods.
| 2007 Statistics: | | US Households: 1,171,495 (1.03%) | | Median HH Income: $33,448 |
| | Lifestyle Traits | | Eat fast foodDo needlepointBaby Talk magazineKing of the Hill in syndicationSuzuki Verona |
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2 comments:
I was just poring over the list of different "segments" (why do I find that euphemism so disturbing?) It's so fun, especially in light of Paul Fussell's book on class. Those who think there is no such thing as upper and lower class in America can rest assured. There are actually 67 different classes!
P.S. That hot link didn't work for me--I had to cut and paste the text.
Hotlink should be fixed now!
My favorite part is where they give the list of Lifestyle Traits and include what type of car they drive.
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